Adjunct Professor


Lecturer in Marketing and Digital Marketing in the following university courses:

  • Lecturer of the Marketing Management course, Università Europea di Roma, Bachelor’s Degree in Economics and Business Management
  • Lecturer of the Internet Marketing course, Università di Pisa, courses in: Business Economics, Computer Science for Economics and Business, Marketing and Market Research, Humanistic Informatics, supervisor of university dissertations in Web Marketing
  • Web Marketing at postgraduate course in Business Economics & Management and at the postgraduate course in Open Source Software of Università di Pisa
  • Web innovation for Scuola Superiore Sant’Anna in Pisa
  • RicercaGov for Università di Pisa on online services design for public bodies

Lecturer in Marketing and Digital Marketing in professional and corporate courses:

  • Courses on Marketing Fundamentals, Web Communication & Social Media Marketing, Developing Digital Business for Cegos in Milan
  • Design and Tutoring Corporate course on Data Mining for CRM at Bologna
  • Social Media Marketing of a training project for GTech/Lottomatica in Rome commissioned by Widevalue in Milan
  • Tourist Web Marketing and Web marketing for the Italian agency Assefi and the Chamber of Commerce of Pisa
  • Tourist Internet Marketing at Scuola di Alta Formazione in Volterra
  • E-Commerce and E-Business (course in English) at the International postgraduate course in Business Administration, European School Of Economics in Lucca
  • E-commerce at the postgraduate course in Digital Marketing and New Media of Quality Evolution Consulting in Florence
  • Web Marketing for postgraduate and executive courses in Stogea (Bologna, Pisa)

Speaker at conferences and seminars:

  • “Turismo ed identità nella Toscana minore” Conference- Volterra
  • Automobile Club d’Italia national conference, Rome speech on Marketing and Web in automotive services
  • Università di Pisa, Faculty of Economics, Internet Marketing course, speech on Internet Marketing and Internet user behaviour
  • Conference on Information and Communication Technology in Banking and Insurance, Milan, speech  on Internet Portals, online content delivery models
  • Università di Tor Vergata, Rome, “Comunicare per competere” Conference, speech on Internet Advertising and Business Models
  • Speech on Internet solutions for the Marketing of SMEs, Chamber of Commerce Lucca
  • Speech on Enterprise in the New Economy: Chamber of Commerce in Lucca

Marketing and Digital Marketing consultant for companies and institutions:

  • In the following sectors: tourism, postgraduate and professional training, language courses; ICT, system integration, software; PA; industrial chemistry; engineering; electronics; clothing; medical services
  • Definition and development of marketing and web marketing plans and strategies; territorial marketing and cost-benefit analysis of socio-economic interventions on the territory
  • Certified Google AdWords Expert
  • Moderator of the GTforum  for Web Marketing experts

Research interests

Marketing innovation, digital marketing, digital customer acquisition, digital startups.


  • R. CUCCO, D. DALLI, 500 Wants You. Un caso di convergenza tra retro-marketing, cooperative innovation e community management, Economia e Management, 2008 (2): 53-72.