Dott. Veronica Gallo wrote an article on privacy and the influence on digital advertising. Options for targeting digital advertising in a way that doesn’t rely on cookies are increasing, thanks to advances in predictive analytics and Artificial Intelligence. Artificial intelligence and machine learning models can provide ever-changing and constantly improving customer understanding. By providing insights and predictions based on learning from the data fed through the models, the machines help fill gaps in data sets with mathematical algorithms and systems, thanks to the increasing flexibility of users in the privacy and sharing of their data.