Augmented Reality for e-shopping

Dott.ssa Veronica Gallo wrote an article on the use of augmented Reality for e-shopping. Thanks to artificial intelligence and augmented reality, it has been possible for many companies in the fashion and luxury sector to enable new services in e-shopping. But a fundamental role is assumed by privacy and IT security, to guarantee the protection of consumer data and to allow an increasingly real, but safe, shopping experience.